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Journals
LOGI – Scientific Journal on Transport and Logistics
Volume 16 (2025): Issue 1 (January 2025)
Open Access
Employer Branding and Brand Building in the Aviation Industry
Ivana Gabrišová
Ivana Gabrišová
University of Žilina, Department of management theories, Faculty of management science and informatics
Žilina, Slovak republic
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Gabrišová, Ivana
and
Gabriel Koman
Gabriel Koman
University of Žilina, Department of management theories, Faculty of management science and informatics
Žilina, Slovak republic
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Koman, Gabriel
Jan 24, 2025
LOGI – Scientific Journal on Transport and Logistics
Volume 16 (2025): Issue 1 (January 2025)
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Published Online:
Jan 24, 2025
Page range:
1 - 12
Received:
Dec 08, 2024
Accepted:
Dec 19, 2024
DOI:
https://doi.org/10.2478/logi-2025-0001
Keywords
Brand
,
employer branding
,
aviation industry
,
marketing
,
management
© 2025 Ivana Gabrišová et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.