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Journals
International conference KNOWLEDGE-BASED ORGANIZATION
Volume 28 (2022): Issue 1 (June 2022)
Open Access
Relational Approaches to Digital Marketing and Digital Supply Chain Management
Gheorghe Minculete
Gheorghe Minculete
”Nicolae Bălcescu” Land Forces Academy
Sibiu, Romania
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Minculete, Gheorghe
and
Benone Andronic
Benone Andronic
Academy of Romanian Scientists
Bucharest, Romania
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Andronic, Benone
Jul 05, 2022
International conference KNOWLEDGE-BASED ORGANIZATION
Volume 28 (2022): Issue 1 (June 2022)
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Published Online:
Jul 05, 2022
Page range:
232 - 239
DOI:
https://doi.org/10.2478/kbo-2022-0035
Keywords
digital marketing
,
digital supply chain management
,
digital marketing-digital supply chain management relation
,
digital marketing pltaform
,
digital supply chain management platforms
© 2022 Gheorghe Minculete et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
