Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector

Published Online: Oct 29, 2018

Page range: 139 - 158

DOI: https://doi.org/10.2478/joim-2018-0012

Keywords

Consumer value perception, luxury goods, Generation Y, Generation X, Millennials, hedonic value, social value

© 2018 Beata Stępień et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.