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Journals
Journal of Intercultural Management
Volume 10 (2018): Issue 2 (June 2018)
Open Access
Are Millennials a Global Cohort? Evidence from the Luxury Goods Sector
Beata Stępień
Beata Stępień
Poznań University of Economics and Business
Poland
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Stępień, Beata
,
Ana Pinto Lima
Ana Pinto Lima
Portugal
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Lima, Ana Pinto
and
Michael Hinner
Michael Hinner
TU Bergakademie Freiberg
Germany
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Hinner, Michael
Oct 29, 2018
Journal of Intercultural Management
Volume 10 (2018): Issue 2 (June 2018)
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Published Online:
Oct 29, 2018
Page range:
139 - 158
DOI:
https://doi.org/10.2478/joim-2018-0012
Keywords
Consumer value perception
,
luxury goods
,
Generation Y
,
Generation X
,
Millennials
,
hedonic value
,
social value
© 2018 Beata Stępień et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
