Social media use in international marketing: Impact on brand and firm performance

Article Category: Empirical Paper

Published Online: Jun 30, 2022

Page range: 121 - 142

Received: Dec 02, 2021

Accepted: Jun 11, 2022

DOI: https://doi.org/10.2478/ijme-2022-0011

Keywords

brand orientation, customer orientation, international branding, performance, social media marketing

© 2022 Marzanna K. Witek-Hajduk et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.