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Social media use in international marketing: Impact on brand and firm performance

Marzanna K. Witek-Hajduk

Marzanna K. Witek-Hajduk

Collegium of World Economy, SGH Warsaw School of EconomicsWarsaw, Poland
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Witek-Hajduk, Marzanna K.
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Piotr Zaborek

Piotr Zaborek

Collegium of World Economy, SGH Warsaw School of EconomicsWarsaw, Poland
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Zaborek, Piotr
  
Jun 30, 2022
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Article Category: Empirical Paper
Published Online: Jun 30, 2022
Page range: 121 - 142
Received: Dec 02, 2021
Accepted: Jun 11, 2022
DOI: https://doi.org/10.2478/ijme-2022-0011
Keywords
© 2022 Marzanna K. Witek-Hajduk et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
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4 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Theory, Systems and Structures, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment
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