Systems of hard and soft franchises in the FMCG sector in Poland

Article Category: Research Article

Published Online: Jul 13, 2022

Page range: 27 - 38

DOI: https://doi.org/10.2478/ijcm-2022-0005

Keywords

franchising, franchising cooperation, franchisor, franchisee, franchising agreement

© 2022 Aneta Kuźniarska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.