<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.</p>
</abstract>

Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear about how social media activity supports overall business strategy. Only if the digital experience fi ts into the whole customer journey will consumers become engaged and add value to the company … and only then will the social brand become cool.

Creating Sustainable Digital Experiences

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

MIR Interview with Adam Froman, CEO of Delvinia and AskingCanadians™

Is the social media hype about being cool or about making money? For Adam Froman, the answer is easy: Marketers need to be very clear about how social media...

Creating Sustainable Digital Experiences

Published Online: Nov 04, 2014

Page range: 46 - 51

DOI: https://doi.org/10.2478/gfkmir-2014-0098

Keywords
Digital Experience, human-centered perspective, social media, engagement, applied research

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Creating Sustainable Digital Experiences

Published Online: Nov 04, 2014

Page range: 46 - 51

DOI: https://doi.org/10.2478/gfkmir-2014-0098

KeywordsDigital Experience, human-centered perspective, social media, engagement, applied research

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
Digital Experience, human-centered perspective, social media, engagement, applied research