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<p>For some years now, institutional market research has faced numerous and often serious challenges, which are becoming even more demanding in the present economic recession. In September 2009, MIR talked to the Chairman of the Board of GfK SE, the world´s fourth largest market research institute </p>
</abstract>

For some years now, institutional market research has faced numerous and often serious challenges, which are becoming even more demanding in the present economic recession. In September 2009, MIR talked to the Chairman of the Board of GfK SE, the world´s fourth largest market research institute

MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE"}

For some years now, institutional market research has faced numerous and often serious challenges, which are becoming even more demanding in the present...

MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE

Published Online: Jul 19, 2014

Page range: 54 - 60

DOI: https://doi.org/10.2478/gfkmir-2014-0078

Keywords
Market Research, Marketing Intelligence, Interview GfK

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

MIR talks to Professor Dr. Klaus Wübbenhorst, CEO, GfK SE

Published Online: Jul 19, 2014

Page range: 54 - 60

DOI: https://doi.org/10.2478/gfkmir-2014-0078

KeywordsMarket Research, Marketing Intelligence, Interview GfK

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
Market Research, Marketing Intelligence, Interview GfK