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NIM Marketing Intelligence Review
Volume 1 (2009): Issue 2 (November 2009)
Open Access
Response Styles and how to Correct them
Bert Weijters
Bert Weijters
,
Maggie Geuens
Maggie Geuens
and
Niels Schillewaert
Niels Schillewaert
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 1 (2009): Issue 2 (November 2009)
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Published Online:
Jul 19, 2014
Page range:
44 - 53
DOI:
https://doi.org/10.2478/gfkmir-2014-0077
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Bert Weijters
Is Assistant Professor of Marketing at Vlerick Leuven Gent Management School, Reep 1, 9000 Ghent, Belgium
Maggie Geuens
Is Associate Professor of Marketing at Vlerick Leuven Gent Management School, Reep 1, 9000 Ghent, Belgium
Niels Schillewaert
Is Professor of Marketing at Vlerick Leuven Gent Management School and Ghent University, Hoveniersberg 24, 9000 Ghent, Belgium