Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Architecture and Design
Arts
Business and Economics
Chemistry
Classical and Ancient Near Eastern Studies
Computer Sciences
Cultural Studies
Engineering
General Interest
Geosciences
History
Industrial Chemistry
Jewish Studies
Law
Library and Information Science, Book Studies
Life Sciences
Linguistics and Semiotics
Literary Studies
Materials Sciences
Mathematics
Medicine
Music
Pharmacy
Philosophy
Physics
Social Sciences
Sports and Recreation
Theology and Religion
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Cart
Home
Journals
NIM Marketing Intelligence Review
Volume 1 (2009): Issue 2 (November 2009)
Open Access
When 2 + 2 Is Not the Same as 1 + 3: Understanding Customer Reactions to Partitioned Prices
Rebecca W. Hamilton
Rebecca W. Hamilton
and
Joydeep Srivastava
Joydeep Srivastava
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 1 (2009): Issue 2 (November 2009)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
Jul 19, 2014
Page range:
24 - 31
DOI:
https://doi.org/10.2478/gfkmir-2014-0075
Keywords
Pricing Systems
,
Consumer Behavior
,
Price perception
,
Price Sensitivity
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.