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Journals
NIM Marketing Intelligence Review
Volume 3 (2011): Issue 1 (May 2011)
Open Access
Preference Measurement with Conjoint Analysis. Overview of State-of-the-Art Approaches and Recent Developments
Felix Eggers
Felix Eggers
and
Henrik Sattler
Henrik Sattler
| Jul 19, 2014
NIM Marketing Intelligence Review
Volume 3 (2011): Issue 1 (May 2011)
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Published Online:
Jul 19, 2014
Page range:
36 - 47
DOI:
https://doi.org/10.2478/gfkmir-2014-0054
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Felix Eggers
Postdoctoral Research Associate, Institute of Marketing & Media, University of Hamburg, Germany
Henrik Sattler
Professor of Marketing and Branding, Head of the Institute of Marketing & Media, University of Hamburg, Germany