Published Online: Jul 16, 2014
Page range: 53 - 57
DOI: https://doi.org/10.2478/gfkmir-2014-0027
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
In our new section, “MIR Forum”, we build a bridge between our research articles and marketing practice. Managers from successful companies discuss the relevance of the research findings and report on their own activities in specific branches of marketing.