<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In our new section, “MIR Forum”, we build a bridge between our research articles and marketing practice. Managers from successful companies discuss the relevance of the research findings and report on their own activities in specific branches of marketing.</p>
</abstract>

In our new section, “MIR Forum”, we build a bridge between our research articles and marketing practice. Managers from successful companies discuss the relevance of the research findings and report on their own activities in specific branches of marketing.

How Sales Promotions Change Over Time

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"How Sales Promotions Change Over Time"}

In our new section, “MIR Forum”, we build a bridge between our research articles and marketing practice. Managers from successful companies discuss the...

How Sales Promotions Change Over Time

Published Online: Jul 16, 2014

Page range: 53 - 57

DOI: https://doi.org/10.2478/gfkmir-2014-0027

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.