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NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
Open Access
Emotion and Virality: What Makes Online Content Go Viral?
Jonah Berger
Jonah Berger
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Berger, Jonah
and
Katherine L. Milkman
Katherine L. Milkman
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Milkman, Katherine L.
Jul 16, 2014
NIM Marketing Intelligence Review
Volume 5 (2013): Issue 1 (May 2013)
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Published Online:
Jul 16, 2014
Page range:
18 - 23
DOI:
https://doi.org/10.2478/gfkmir-2014-0022
Keywords
Viral Marketing
,
Word-of-Mouth
,
Social Transmission
,
Emotions
,
Online Content
© 2014
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
