<abstract xmlns="http://www.w3.org/1999/xhtml"><p>Being online whenever and wherever is quite natural for an increasing number of consumers. Companies are trying to tap this trend with different offers. Branded apps are one of the newer tools used to communicate with consumers on the go. But what exactly can these apps offer to consumers? And are they really worth the effort? We asked three marketing experts about their experiences.</p></abstract>

Being online whenever and wherever is quite natural for an increasing number of consumers. Companies are trying to tap this trend with different offers. Branded apps are one of the newer tools used to communicate with consumers on the go. But what exactly can these apps offer to consumers? And are they really worth the effort? We asked three marketing experts about their experiences.

Branded Apps – Worth the Effort?

NIM Marketing Intelligence Review

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Branded Apps \u2013 Worth the Effort?"}

Being online whenever and wherever is quite natural for an increasing number of consumers. Companies are trying to tap this trend with different offers....

Branded Apps – Worth the Effort?

Published Online: Jul 16, 2014

Page range: 53 - 57

DOI: https://doi.org/10.2478/gfkmir-2014-0018

© 2014

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.