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Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances

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Jun 08, 2021

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Foundations of Management

Volume 13 (2021): Issue 1 (January 2021)

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Published Online: Jun 08, 2021

Page range: 57 - 72

DOI: https://doi.org/10.2478/fman-2021-0005

Keywords
global marketing strategy, strategic communication, competitive advantage, global airline alliance, CEO letter, CEO letter effectiveness

© 2021 Gang-Hoon Seo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Seo, Gang-Hoon

Hiroshima Shudo University, The Faculty of Commercial SciencesHiroshima, JAPAN

Itoh, Munehiko

Kobe University, Research Institute for Economics and Business AdministrationKobe, JAPAN

Li, Zhonghui

Kobe University, Graduate School of Business AdministrationKobe, JAPAN

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Computer Sciences, Business Computing, Business and Economics, Business Management, Management Accounting, Financial Controlling, Cost Calculation, Investment

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