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Journals
Foundations of Management
Volume 13 (2021): Issue 1 (January 2021)
Open Access
Strategic Communication and Competitive Advantage: Assessing CEO Letters of Global Airline Alliances
Gang-Hoon Seo
Gang-Hoon Seo
Hiroshima Shudo University, The Faculty of Commercial Sciences
Hiroshima, JAPAN
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Seo, Gang-Hoon
,
Munehiko Itoh
Munehiko Itoh
Kobe University, Research Institute for Economics and Business Administration
Kobe, JAPAN
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Itoh, Munehiko
and
Zhonghui Li
Zhonghui Li
Kobe University, Graduate School of Business Administration
Kobe, JAPAN
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Li, Zhonghui
Jun 08, 2021
Foundations of Management
Volume 13 (2021): Issue 1 (January 2021)
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Published Online:
Jun 08, 2021
Page range:
57 - 72
DOI:
https://doi.org/10.2478/fman-2021-0005
Keywords
global marketing strategy
,
strategic communication
,
competitive advantage
,
global airline alliance
,
CEO letter
,
CEO letter effectiveness
© 2021 Gang-Hoon Seo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
