Empirical Validation of Blue Ocean Strategy Sustainability in an International Environment

Published Online: Sep 15, 2018

Page range: 143 - 162

DOI: https://doi.org/10.2478/fman-2018-0012

Keywords

blue ocean strategy, civil airliners, competitiveness, low-cost strategy, first-mover advantage, Ryanair, customer value, value curve

© 2018 Jiri Dvorak and Ilona Razova, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.