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Journals
Foundations of Management
Volume 10 (2018): Issue 1 (March 2018)
Open Access
Empirical Validation of Blue Ocean Strategy Sustainability in an International Environment
Jiri Dvorak
Jiri Dvorak
University of Economics, Prague,
Jindrichuv Hradec, Czech Republic
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Dvorak, Jiri
and
Ilona Razova
Ilona Razova
University of Economics, Prague,
Jindrichuv Hradec, Czech Republic
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Razova, Ilona
Sep 15, 2018
Foundations of Management
Volume 10 (2018): Issue 1 (March 2018)
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Published Online:
Sep 15, 2018
Page range:
143 - 162
DOI:
https://doi.org/10.2478/fman-2018-0012
Keywords
blue ocean strategy
,
civil airliners
,
competitiveness
,
low-cost strategy
,
first-mover advantage
,
Ryanair
,
customer value
,
value curve
© 2018 Jiri Dvorak and Ilona Razova, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
