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Economic Themes
Volume 58 (2020): Issue 4 (December 2020)
Open Access
Emerging Markets and Internationalization of Retail: The Case of BRIC Countries
Svetlana Sokolov Mladenović
Svetlana Sokolov Mladenović
Faculty of Economics, University of Niš
Serbia
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Mladenović, Svetlana Sokolov
,
Igor Mladenović
Igor Mladenović
Faculty of Economics, University of Niš
Serbia
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Mladenović, Igor
and
Marija Petrović Ranđelović
Marija Petrović Ranđelović
Faculty of Economics, University of Niš
Serbia
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Ranđelović, Marija Petrović
Dec 31, 2020
Economic Themes
Volume 58 (2020): Issue 4 (December 2020)
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Published Online:
Dec 31, 2020
Page range:
479 - 500
Received:
Jun 29, 2020
Accepted:
Sep 29, 2020
DOI:
https://doi.org/10.2478/ethemes-2020-0027
Keywords
emerging markets
,
BRIC
,
retail internationalization
,
GRDI
,
market attractiveness
,
country risk
,
market saturation
© 2020 Svetlana Sokolov Mladenović et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.