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Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Árpád Ferenc Papp-Váry

Árpád Ferenc Papp-Váry

Budapest Metropolitan University, Faculty of Business, Communication and Tourism - Department of Tourism and Marketing
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Papp-Váry, Árpád Ferenc
  
Mar 12, 2019
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Published Online: Mar 12, 2019
Page range: 7 - 26
Received: Oct 01, 2018
Accepted: Nov 01, 2018
DOI: https://doi.org/10.2478/ers-2018-0032
Keywords
© 2018 Árpád Ferenc Papp-Váry, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Geosciences, Geography, Social Sciences, Political Science, Local Government and Administration
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