Country Branding: What Branding? Relevant Terminologies and their Possible Interpretations in the Case of Countries

Publicado en línea: 12 mar 2019

Páginas: 7 - 26

Recibido: 01 oct 2018

Aceptado: 01 nov 2018

DOI: https://doi.org/10.2478/ers-2018-0032

Palabras clave

country branding, nation branding, country image, competitive identity, public diplomacy

© 2018 Árpád Ferenc Papp-Váry, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.