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Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela

Gonçalo Fernandes

Gonçalo Fernandes

Instituto Politécnico da Guarda and Center for Research, Development and Innovation in Tourism - CITUR & CICS.NOVA - Interdisciplinary Center for Social SciencesGuarda, Portugal
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Fernandes, Gonçalo
, 
Ana Daniel

Ana Daniel

Instituto Politécnico da Guarda and Center for Research, Development and Innovation in Tourism – CITURGuarda, Portugal
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Daniel, Ana
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Helder Almeida

Helder Almeida

Gouveia, Portugal
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Almeida, Helder
  
Dec 30, 2021
Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela's Cover Image
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Article Category: Research Article
Published Online: Dec 30, 2021
Page range: 121 - 134
Received: Sep 13, 2020
Accepted: Apr 26, 2021
DOI: https://doi.org/10.2478/ejthr-2021-0012
Keywords
© 2021 Annette Dalrymple et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1

Natural Park of Serra da Estrela (PNSE) location.
Natural Park of Serra da Estrela (PNSE) location.

Figure 2

Preferences of partnerships between Serra da Estrela tourist entrepreneurs.
Preferences of partnerships between Serra da Estrela tourist entrepreneurs.

Figure 3

Evaluation of tourist products to be developed in Serra da Estrela.
Evaluation of tourist products to be developed in Serra da Estrela.

Figure 4

Preferred forms of collaboration with internal and external partners.
Preferred forms of collaboration with internal and external partners.

Figure 5

Assessing key benefits of business collaboration.
Assessing key benefits of business collaboration.

Figure 6

Evaluation on which shared services would encourage tourism agents to cooperate and areas to be operationalized.
Evaluation on which shared services would encourage tourism agents to cooperate and areas to be operationalized.

Composition of the sample of responses obtained according to the type of entities and services_

Surveys by tourist entities and services Universe Sample
Total % Total %
Tourist accommodation 155 82.4 30 78.9
Travel agencies 14 7.5 1 2.6
Tourist animation companies 13 6.9 4 10.6
Municipalities 6 3.2 3 7.9
Total 188 100.0 38 100.0
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Business Management, other, Industries, Tourism, Hospitality, Travel, Event Industry, Leisure Industry, Sports and Recreation, Sports and Recreation, other
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