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Collaborative Strategies and Tourist Competitiveness in Medium Mountain Destinations: Study on the Positioning of Tourist Actors in the Natural Park of Serra da Estrela

Gonçalo Fernandes

Gonçalo Fernandes

Instituto Politécnico da Guarda and Center for Research, Development and Innovation in Tourism - CITUR & CICS.NOVA - Interdisciplinary Center for Social SciencesGuarda, Portugal
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Fernandes, Gonçalo
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Ana Daniel

Ana Daniel

Instituto Politécnico da Guarda and Center for Research, Development and Innovation in Tourism – CITURGuarda, Portugal
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Daniel, Ana
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Helder Almeida

Helder Almeida

Gouveia, Portugal
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Almeida, Helder
  
30 dic 2021
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Categoria dell'articolo: Research Article
Pubblicato online: 30 dic 2021
Pagine: 121 - 134
Ricevuto: 13 set 2020
Accettato: 26 apr 2021
DOI: https://doi.org/10.2478/ejthr-2021-0012
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© 2021 Annette Dalrymple et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Figure 1

Natural Park of Serra da Estrela (PNSE) location.
Natural Park of Serra da Estrela (PNSE) location.

Figure 2

Preferences of partnerships between Serra da Estrela tourist entrepreneurs.
Preferences of partnerships between Serra da Estrela tourist entrepreneurs.

Figure 3

Evaluation of tourist products to be developed in Serra da Estrela.
Evaluation of tourist products to be developed in Serra da Estrela.

Figure 4

Preferred forms of collaboration with internal and external partners.
Preferred forms of collaboration with internal and external partners.

Figure 5

Assessing key benefits of business collaboration.
Assessing key benefits of business collaboration.

Figure 6

Evaluation on which shared services would encourage tourism agents to cooperate and areas to be operationalized.
Evaluation on which shared services would encourage tourism agents to cooperate and areas to be operationalized.

Composition of the sample of responses obtained according to the type of entities and services_

Surveys by tourist entities and services Universe Sample
Total % Total %
Tourist accommodation 155 82.4 30 78.9
Travel agencies 14 7.5 1 2.6
Tourist animation companies 13 6.9 4 10.6
Municipalities 6 3.2 3 7.9
Total 188 100.0 38 100.0
Lingua:
Inglese
Frequenza di pubblicazione:
2 volte all'anno
Argomenti della rivista:
Economia e business, Business management, Business Management, altro, Settori, Turismo, industria alberghiera, viaggi, Settore degli event e del divertimento, Sport e ricreazione, Sport e ricreazione, altro
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