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The Role of Micro-Influencers in the Consumer Decision-Making Process in the Hospitality Field

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Dec 30, 2021

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European Journal of Tourism, Hospitality and Recreation

Volume 11 (2021): Issue 1 (December 2021)

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Article Category: Research Article

Published Online: Dec 30, 2021

Page range: 102 - 112

Received: Sep 15, 2020

Accepted: May 31, 2021

DOI: https://doi.org/10.2478/ejthr-2021-0010

Keywords
Social media, Micro-influencer, Hotels, Information acceptance model (IACM)

© 2021 Rita Peres et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Peres, Rita

Estoril Higher Institute for Tourism and Hotel Studies and Centre for Tourism Research, Development and Innovation – Estoril (CiTUR)Portugal

Silva, Mariana

Estoril Higher Institute for Tourism and Hotel StudiesPortugal

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Business Management, Business Management, other, Industries, Tourism, Hospitality, Travel, Event Industry, Leisure Industry, Sports and Recreation, Sports and Recreation, other

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