About this article
Published Online: Dec 11, 2019
Page range: 27 - 37
Received: Feb 25, 2019
Accepted: May 03, 2019
DOI: https://doi.org/10.2478/ejthr-2019-0004
Keywords
© 2019 Mourad Mansour et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Mansour, Mourad
Department of Management and Marketing, King Fahd University of Petroleum and MineralsDhahran, Saudi Arabia
Mumuni, Alhassan G
Department of Marketing, Western Michigan UniversityKalamazoo