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Publicado en línea: 11 dic 2019
Páginas: 27 - 37
Recibido: 25 feb 2019
Aceptado: 03 may 2019
DOI: https://doi.org/10.2478/ejthr-2019-0004
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© 2019 Mourad Mansour et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Mansour, Mourad
Department of Management and Marketing, King Fahd University of Petroleum and MineralsDhahran, Saudi Arabia
Mumuni, Alhassan G
Department of Marketing, Western Michigan UniversityKalamazoo