Purchase Intent and Product Appeal of Velo Nicotine Pouches Among Current Tobacco Users and Nonusers of Tobacco

Figure 1.

Overview of the five Velo nicotine pouches studies and the 12 analytic samples_

Study	1	2	3	4			5
Consumer panels	Dynata	Precision Sample	Precision Sample	Dynata			EMI Research Solutions
Study fielded	September 20 to November 8, 2019	November 11, 2019 to January 2, 2020	November 11, 2019 to January 2, 2020	June 22, 2020 to July 20, 2020			May 24, 2021 to July 12, 2021
ASES-CPS*	March 2018	March 2018	March 2018	March 2019			March 2020
TUS-CPS**	July 2014, January 2015, and May 2015	July 2014, January 2015, and May 2015	July 2014, January 2015, and May 2015	July 2014, January 2015, and May 2015			July 2018, January 2019, and May 2019
Analytic sample	1a	2a	3a	4	5	6	7	8	9	10	11	12
Number of nicotine strengths	2	2	1	1	1	1	1	1	1	1	1	1
Number of flavors	2	2	4	8	8	8	6	6	4	2	6	6
Packaging	Format A	Format A	Format A	Format B	Format B	Format B	Format C	Format C	Format C	Format C	Format C	Format C
Sample size (N)	4062	4520	4506	4019	4038	4028	4068	4073	4069	4065	4066	4090
Current established cigarette smokers (n)	1005	1048	1047	1017	1028	1026	1018	1024	1021	1024	1027	1037
Current established non-cigarette tobacco users (n)	230	360	355	299	264	290	302	305	338	361	339	330
Current tobacco experimenters (n)	359	281	255	466	497	463	467	482	477	445	461	501
Former tobacco users (n)	1488	1797	1838	1414	1405	1420	1364	1366	1323	1295	1309	1316
Never ever tobacco users (n)	980	1034	1011	823	844	829	917	896	910	940	930	906

Correlations between purchase intent ratings and prod uct appeal ratings by tobacco user group within the 12 analytic samples (Pearson correlation coefficients with unweighted sample sizes)

	Sample 1*		Sample 2*		Sample 3	Sample 4	Sample 5	Sample 6	Sample 7	Sample 8	Sample 9	Sample 10	Sample 11	Sample 12	Range
Current established cigarette smokers	0.63 (502)	0.63 (503)	0.61 (524)	0.65 (524)	0.69 (1047)	0.62 (1017)	0.68 (1028)	0.67 (1026)	0.61 (1018)	0.63 (1024)	0.64 (1021)	0.64 (1024)	0.60 (1027)	0.65 (1037)	0.60–0.69
Current established non-cigarette tobacco users	0.57 (115)	0.57 (115)	0.63 (180)	0.56 (180)	0.68 (355)	0.72 (299)	0.63 (264)	0.64 (290)	0.63 (302)	0.64 (305)	0.69 (338)	0.65 (361)	0.68 (339)	0.63 (330)	0.56–0.72
Current tobacco experimenters	0.63 (179)	0.58 (180)	0.56 (141)	0.58 (140)	0.55 (255)	0.56 (466)	0.55 (497)	0.63 (463)	0.54 (467)	0.62 (482)	0.57 (477)	0.60 (445)	0.52 (461)	0.53 (501)	0.52–0.63
Former tobacco users	0.42 (744)	0.33 (744)	0.44 (899)	0.37 (898)	0.43 (1838)	0.56 (1414)	0.59 (1405)	0.51 (1420)	0.52 (1364)	0.50 (1366)	0.56 (1323)	0.49 (1295)	0.53 (1309)	0.46 (1316)	0.33–0.59
Never ever tobacco users	0.31 (490)	0.27 (490)	0.33 (517)	0.21 (517)	0.30 (1011)	0.42 (823)	0.41 (844)	0.28 (829)	0.31 (917)	0.39 (896)	0.35 (910)	0.33 (940)	0.37 (930)	0.35 (906)	0.21–0.42

Mean purchase intent ratings (and 95% confidence inte rvals) by tobacco user group within the 12 analytic samples_

	Sample 1	Sample 2	Sample 3	Sample 4	Sample 5	Sample 6	Sample 7	Sample 8	Sample 9	Sample 10	Sample 11	Sample 12
Current established cigarette smokers	3.2 (3.0–3.5)	3.5 (3.3–3.7)	3.5 (3.3–3.7)	3.2 (3.0–3.4)	3.1 (2.9–3.3)	3.1 (2.9–3.3)	3.4 (3.2–3.6)	3.1 (2.9–3.3)	3.2 (3.0–3.4)	3.0 (2.8–3.2)	2.9 (2.7–3.1)	3.1 (2.9–3.3)
Current established non–cigarette tobacco users	2.9 (2.5–3.2)	2.7 (2.4–3.0)	3.0 (2.6–3.3)	2.8 (2.5–3.2)	2.8 (2.5–3.2)	2.6 (2.2–2.9)	3.1 (2.8–3.5)	3.5 (3.1–3.8)	3.0 (2.6–3.3)	2.8 (2.5–3.2)	3.0 (2.7–3.4)	3.0 (2.6–3.3)
Current tobacco experimenters	3.7 (3.3–4.0)	3.9 (3.5–4.4)	3.7 (3.3–4.1)	5.7 (5.4–6.0)	5.6 (5.2–5.9)	5.6 (5.3–5.9)	4.7 (4.4–5.1)	5.0 (4.7–5.4)	4.7 (4.3–5.0)	4.9 (4.6–5.3)	4.9 (4.6–5.2)	4.8 (4.5–5.2)
Former tobacco users	1.7 (1.6–1.8)	1.7 (1.6–1.8)	1.7 (1.6–1.8)	2.0 (1.9–2.1)	2.0 (1.8–2.1)	2.1 (2.0–2.3)	1.9 (1.8–2.1)	2.0 (1.9–2.2)	1.9 (1.7–2.0)	1.8 (1.7–1.9)	1.9 (1.8–2.1)	1.9 (1.8–2.0)
Never ever tobacco users	1.6 (1.5–1.7)	1.6 (1.5–1.7)	1.5 (1.4–1.6)	2.1 (2.0–2.3)	2.1 (2.0–2.3)	2.1 (1.9–2.2)	1.6 (1.5–1.8)	1.6 (1.5–1.7)	1.6 (1.5–1.7)	1.6 (1.5–1.8)	1.6 (1.5–1.8)	1.5 (1.4–1.6)

Mean product appeal ratings (and 95% confidence intervals) by tobacco user group within the 12 analytic samples_

	Sample 1*		Sample 2*		Sample 3	Sample 4	Sample 5	Sample 6	Sample 7	Sample 8	Sample 9	Sample 10	Sample 11	Sample 12
Current established cigarette smokers	3.1 (2.8–3.3)	3.4 (3.1–3.6)	3.3 (3.1–3.5)	3.2 (3.0–3.4)	3.3 (3.1–3.4)	3.0 (2.8–3.1)	3.1 (3.0–3.3)	3.1 (3.0–3.3)	3.2 (3.1–3.4)	3.1 (2.9–3.3)	3.0 (2.9–3.2)	2.9 (2.8–3.1)	2.9 (2.8–3.1)	3.1 (3.0–3.3)
Current established non–cigarette tobacco users	3.0 (2.6–3.4)	2.8 (2.3–3.2)	2.9 (2.6–3.3)	3.0 (2.7–3.4)	3.0 (2.7–3.3)	2.8 (2.5–3.0)	2.8 (2.5–3.1)	2.8 (2.5–3.0)	3.2 (2.9–3.5)	3.4 (3.2–3.7)	3.0 (2.7–3.2)	3.1 (2.8–3.3)	3.1 (2.8–3.3)	3.0 (2.8–3.3)
Current tobacco experimenters	3.3 (2.9–3.6)	3.3 (2.9–3.6)	3.3 (2.9–3.7)	3.5 (3.1–3.9)	3.4 (3.1–3.7)	4.3 (4.1–4.5)	4.3 (4.1–4.5)	4.4 (4.2–4.6)	3.8 (3.6–4.0)	4.2 (4.0–4.4)	3.9 (3.7–4.1)	4.1 (3.9–4.3)	4.0 (3.8–4.2)	4.2 (4.0–4.4)
Former tobacco users	2.2 (2.0–2.3)	2.1 (2.0–2.3)	2.1 (2.0–2.3)	2.2 (2.0–2.3)	2.2 (2.1–2.3)	2.3 (2.1–2.4)	2.3 (2.1–2.4)	2.2 (2.1–2.3)	2.1 (2.0–2.2)	2.3 (2.1–2.4)	2.2 (2.1–2.3)	2.1 (2.0–2.3)	2.3 (2.1–2.4)	2.2 (2.1–2.3)
Never ever tobacco users	2.2 (2.0–2.4)	2.3 (2.1–2.5)	2.1 (1.9–2.3)	2.1 (1.9–2.3)	2.1 (2.0–2.2)	2.5 (2.3–2.6)	2.6 (2.4–2.7)	2.5 (2.3–2.6)	2.1 (1.9–2.2)	2.1 (2.0–2.3)	2.1 (1.9–2.2)	2.0 (1.9–2.1)	2.0 (1.8–2.1)	2.0 (1.9–2.1)