Effectiveness of Interpretative Signs on Visitors’ Behaviour and Satisfaction at Lekki Conservation Center, Lagos State, Nigeria

This study aimed to find out the effect of interpretive signs on visitors’ behaviour and satisfaction at Lekki Conservation Center, Lagos State. Direct observation and well-structured questionnaire; directed at 200 respondents were used to obtain primary data at the site. Data was analysed descriptively and inferentially. Results revealed different forms of interpretive signages available at the site as well as their location. Also, the visitors were aware of interpretive signages at the site, and they comply with these signages. Furthermore, results revealed the effect of interpretive signages on visitors’ behaviour which showed “The interpretive signages are helpful” had the highest mean value (4.52). There is significant relationship between the visitors’ awareness of interpretive signages and their compliance (r=0.404, P<0.01)), satisfaction (r=0.335, P<0.01) and revisit intention due to interpretive signages (r=0.220, P<0.01). Thus, this study which is valid for domestic tourism concludes that interpretive signages have positive effect on visitors’ behaviour and satisfaction and should therefore be managed well at tourism destinations. Findings from this study will help tourism industry professionals in creating strategies for effective inclusion and management of interpretive signages at tourism sites.