<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>Medical tourism in the Czech Republic is a relatively new phenomenon, so far, no research has been conducted in this area to collect relevant data. This research aims to analyse and evaluate the experience of medical tourists and find out what is important and what influences them in choosing a destination where they will undergo the selected procedure. Based on qualitative research, which was conducted in the form of interviews with medical tourists who underwent medical intervention in the Czech Republic, the problems faced by medical tourists, and factors influencing their decision-making processes were identified. Finally, suggestions for improvement were found. The research focused on the areas of communication, behaviour, decision-making processes, and factors that lead to patient satisfaction. The results are important not only for the healthcare facilities themselves but also for the creation of an adequate marketing strategy, as it was found that the most important tool in the decision-making process is the word of mouth. It was found that medical tourists choose the country mostly based on the recommendation of family or friends, mostly those who have already undergone medical treatment in that country. Therefore, it is important that patients leave satisfied so that they can continue to recommend going for treatment abroad or particularly in the Czech Republic.</p>
</abstract>

Medical tourism in the Czech Republic is a relatively new phenomenon, so far, no research has been conducted in this area to collect relevant data. This research aims to analyse and evaluate the experience of medical tourists and find out what is important and what influences them in choosing a destination where they will undergo the selected procedure. Based on qualitative research, which was conducted in the form of interviews with medical tourists who underwent medical intervention in the Czech Republic, the problems faced by medical tourists, and factors influencing their decision-making processes were identified. Finally, suggestions for improvement were found. The research focused on the areas of communication, behaviour, decision-making processes, and factors that lead to patient satisfaction. The results are important not only for the healthcare facilities themselves but also for the creation of an adequate marketing strategy, as it was found that the most important tool in the decision-making process is the word of mouth. It was found that medical tourists choose the country mostly based on the recommendation of family or friends, mostly those who have already undergone medical treatment in that country. Therefore, it is important that patients leave satisfied so that they can continue to recommend going for treatment abroad or particularly in the Czech Republic.

Medical Tourists’ Satisfaction and Decision-Making Factors with a focus on the Czech Republic

Prague University of Economics and Business

Czech Journal of Tourism

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Medical tourism in the Czech Republic is a relatively new phenomenon, so far, no research has been conducted in this area to collect relevant data. This...

Medical Tourists’ Satisfaction and Decision-Making Factors with a focus on the Czech Republic

Published Online: Jan 05, 2023

Page range: 60 - 83

Accepted: Oct 20, 2022

DOI: https://doi.org/10.2478/cjot-2022-0005

Keywords
The Czech Republic, decision-making process, motivational factors, medical tourists, satisfaction

© 2022 Monika Hilšerová, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Medical Tourists’ Satisfaction and Decision-Making Factors with a focus on the Czech Republic

Published Online: Jan 05, 2023

Page range: 60 - 83

Accepted: Oct 20, 2022

DOI: https://doi.org/10.2478/cjot-2022-0005

KeywordsThe Czech Republic, decision-making process, motivational factors, medical tourists, satisfaction

© 2022 Monika Hilšerová, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
The Czech Republic, decision-making process, motivational factors, medical tourists, satisfaction