<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>The pandemic COVID-19 led to almost “zero tourism” worldwide, with unforeseen consequences for a certain period of time. The hospitality industry was one of the hardest hit sectors of tourism, resulting in unprecedented versatility of lodging establishments. This paper examines the impact of the COVID-19 pandemic on the hospitality industry, focusing primarily on the socio-demographic aspect of domestic demand in the Czech Republic. The gender of guests was found to have a strong impact on various safety requirements, such as maintaining a safe distance, reduced hotel capacity, or provided disinfection. In addition, women rated all COVID-19 measures higher than men. Other socio-demographic aspects, such as age and education, also have an impact on safety requirements. Consequently, the research findings can help develop new hotel strategies that keep the guest experience and profit optimization in mind.</p>
</abstract>

The pandemic COVID-19 led to almost “zero tourism” worldwide, with unforeseen consequences for a certain period of time. The hospitality industry was one of the hardest hit sectors of tourism, resulting in unprecedented versatility of lodging establishments. This paper examines the impact of the COVID-19 pandemic on the hospitality industry, focusing primarily on the socio-demographic aspect of domestic demand in the Czech Republic. The gender of guests was found to have a strong impact on various safety requirements, such as maintaining a safe distance, reduced hotel capacity, or provided disinfection. In addition, women rated all COVID-19 measures higher than men. Other socio-demographic aspects, such as age and education, also have an impact on safety requirements. Consequently, the research findings can help develop new hotel strategies that keep the guest experience and profit optimization in mind.

Impact of the COVID-19 pandemic on the hotel strategy: Introductory assessment

Department of Marketing and Trade, Faculty of Business and Economics

Department of Management, Faculty of Business and Economics

Czech Journal of Tourism

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"Impact of the COVID-19 pandemic on the hotel strategy: Introductory assessment"}

The pandemic COVID-19 led to almost “zero tourism” worldwide, with unforeseen consequences for a certain period of time. The hospitality industry was one of...

Impact of the COVID-19 pandemic on the hotel strategy: Introductory assessment

Published Online: Jan 05, 2023

Page range: 1 - 13

Accepted: Jul 10, 2022

DOI: https://doi.org/10.2478/cjot-2022-0001

Keywords
hotel industry, COVID-19, safety, demand requirements, tourist behavior

© 2022 Andrea Králiková et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Impact of the COVID-19 pandemic on the hotel strategy: Introductory assessment

Published Online: Jan 05, 2023

Page range: 1 - 13

Accepted: Jul 10, 2022

DOI: https://doi.org/10.2478/cjot-2022-0001

Keywordshotel industry, COVID-19, safety, demand requirements, tourist behavior

© 2022 Andrea Králiková et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Keywords
hotel industry, COVID-19, safety, demand requirements, tourist behavior