Open Access

Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth

Mirko Palić

Mirko Palić

University of Zagreb, Faculty of Economics and BusinessCroatia
Search for this author on
Sciendo|Google Scholar
Palić, Mirko
, 
Zrinka Kozina

Zrinka Kozina

University of Zagreb, Faculty of Economics and BusinessCroatia
Search for this author on
Sciendo|Google Scholar
Kozina, Zrinka
 and 
Natalia Tutek

Natalia Tutek

Effectus University CollegeCroatia
Search for this author on
Sciendo|Google Scholar
Tutek, Natalia
  
Apr 25, 2024
Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Apr 25, 2024
Page range: 44 - 60
Received: Apr 24, 2023
Accepted: Nov 18, 2023
DOI: https://doi.org/10.2478/bsrj-2023-0011
Keywords
© 2023 Mirko Palić et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Palić, Mirko
University of Zagreb, Faculty of Economics and BusinessCroatia
Kozina, Zrinka
University of Zagreb, Faculty of Economics and BusinessCroatia
Tutek, Natalia
Effectus University CollegeCroatia
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Business Management, Management, Organization, Corporate Governance, Business Management, other, Mathematics and Statistics for Economists, Mathematics
Journal RSS Feed