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Business Systems Research Journal
Volume 14 (2023): Issue 2 (December 2023)
Open Access
Shaping Startup Culture in Croatia: The Role of Internal Marketing in Fostering Growth
Mirko Palić
Mirko Palić
University of Zagreb, Faculty of Economics and Business
Croatia
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Palić, Mirko
,
Zrinka Kozina
Zrinka Kozina
University of Zagreb, Faculty of Economics and Business
Croatia
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Kozina, Zrinka
and
Natalia Tutek
Natalia Tutek
Effectus University College
Croatia
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Tutek, Natalia
Apr 25, 2024
Business Systems Research Journal
Volume 14 (2023): Issue 2 (December 2023)
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Published Online:
Apr 25, 2024
Page range:
44 - 60
Received:
Apr 24, 2023
Accepted:
Nov 18, 2023
DOI:
https://doi.org/10.2478/bsrj-2023-0011
Keywords
Startup
,
Organizational Culture
,
Internal Marketing
,
Croatia
© 2023 Mirko Palić et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
