1. bookVolume 12 (2021): Issue 1 (May 2021)
Journal Details
License
Format
Journal
First Published
19 Sep 2012
Publication timeframe
2 times per year
Languages
English
access type Open Access

Critical Success Factors of New Product Development: Evidence from Select Cases

Published Online: 04 Jun 2021
Page range: 34 - 44
Received: 20 Dec 2020
Accepted: 18 Mar 2021
Journal Details
License
Format
Journal
First Published
19 Sep 2012
Publication timeframe
2 times per year
Languages
English
Abstract

Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation.

Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms.

Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai.

Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor.

Conclusions: Each CSF’s role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.

Keywords

JEL Classification

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