<abstract xmlns="http://www.w3.org/1999/xhtml">

<bold>Background:</bold> The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation.
<bold>Objectives:</bold> The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms.
<bold>Methods/Approach:</bold> The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai.
<bold>Results:</bold> To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor.
<bold>Conclusions:</bold> Each CSF’s role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.
</abstract>

Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto its profitability margins and market reputation.
Objectives: The object of the research is to identify critical success factors (CSFs) of a new product development in Dubai firms.
Methods/Approach: The paper uses literature as a basis for identifying critical success factors for a new product development, which is supported by a semi-structured interview of senior management-level executives in Dubai.
Results: To pinpoint a set of the most influential CSFs, 12 factors for the NPD process are highlighted, based on their reoccurrence patterns in the literature and semi-structured interviews. Impact levels of 12 CSFs on the NPD process are expressed through a presentation from the highest to the lowest recurrent factor.
Conclusions: Each CSF’s role in driving the NPD process to success has also been justified using real-time evidence, depicted throughout 4 case studies from different industries.

Critical Success Factors of New Product Development: Evidence from Select Cases

Business Systems Research Journal

This work is licensed under the Creative Commons Attribution 4.0 International License.

{"article-title":"Critical Success Factors of New Product Development: Evidence from Select Cases"}

Background: The unique, yet complex, new product development (NPD) process represents one of firms’ most significant operations that impose high weightage onto...

Critical Success Factors of New Product Development: Evidence from Select Cases

Published Online: Jun 04, 2021

Page range: 34 - 44

Received: Dec 20, 2020

Accepted: Mar 18, 2021

DOI: https://doi.org/10.2478/bsrj-2021-0003

Keywords
new product development, critical success factors, business success and qualitative study

© 2021 Rajeev Dwivedi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Critical Success Factors of New Product Development: Evidence from Select Cases

Published Online: Jun 04, 2021

Page range: 34 - 44

Received: Dec 20, 2020

Accepted: Mar 18, 2021

DOI: https://doi.org/10.2478/bsrj-2021-0003

Keywordsnew product development, critical success factors, business success and qualitative study

© 2021 Rajeev Dwivedi et al., published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Keywords
new product development, critical success factors, business success and qualitative study