<abstract xmlns="http://www.w3.org/1999/xhtml">

<p>In this study, we examine a particular form of organizational identity, the issue of political organizational identity. We have chosen a technology and content-based approach and are looking for the answer to how technology influences identity formation, what role social media plays in shaping online political communities, and what characterizes a definable and strong online political identity. The impact of new communication technologies and media platforms has now reached all levels of society. It has influenced many aspects of everyday life, transformed politics, the economy, and culture, and has an impact on institutional identities as well. To identify the forces shaping institutional identity, we examine the role of digitalization, network technologies, and algorithms and the presence of social media and, finally, bring the <italic>Occupy Wall Street</italic> movement as an example of reshaping online identities.</p>
</abstract>

In this study, we examine a particular form of organizational identity, the issue of political organizational identity. We have chosen a technology and content-based approach and are looking for the answer to how technology influences identity formation, what role social media plays in shaping online political communities, and what characterizes a definable and strong online political identity. The impact of new communication technologies and media platforms has now reached all levels of society. It has influenced many aspects of everyday life, transformed politics, the economy, and culture, and has an impact on institutional identities as well. To identify the forces shaping institutional identity, we examine the role of digitalization, network technologies, and algorithms and the presence of social media and, finally, bring the Occupy Wall Street movement as an example of reshaping online identities.

Online Identities in Politics. Technological and Content-Based Approach

Eszterházy Károly Catholic University Budapest

Acta Universitatis Sapientiae, Communicatio

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

{"article-title":"Online Identities in Politics. Technological and Content-Based Approach"}

In this study, we examine a particular form of organizational identity, the issue of political organizational identity. We have chosen a technology and...

Online Identities in Politics. Technological and Content-Based Approach

Published Online: Feb 02, 2022

Page range: 60 - 69

DOI: https://doi.org/10.2478/auscom-2021-0005

Keywords
online identities, social media, political communication, OWSM

© 2021 Zoltán Szűts, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Online Identities in Politics. Technological and Content-Based Approach

Published Online: Feb 02, 2022

Page range: 60 - 69

DOI: https://doi.org/10.2478/auscom-2021-0005

Keywordsonline identities, social media, political communication, OWSM

© 2021 Zoltán Szűts, published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Keywords
online identities, social media, political communication, OWSM