Issues

Journal & Issues

Volume 8 (2021): Issue 1 (December 2021)

Volume 7 (2020): Issue 1 (December 2020)

Volume 6 (2019): Issue 1 (December 2019)

Volume 4 (2017): Issue 1 (December 2017)

Journal Details
Format
Journal
eISSN
2537-2793
First Published
15 Dec 2017
Publication timeframe
1 time per year
Languages
English

Search

Volume 8 (2021): Issue 1 (December 2021)

Journal Details
Format
Journal
eISSN
2537-2793
First Published
15 Dec 2017
Publication timeframe
1 time per year
Languages
English

Search

8 Articles
Open Access

Public Service Media in the Age of Social Networks

Published Online: 02 Feb 2022
Page range: 1 - 21

Abstract

Abstract

Digital transformation and the expansion of social networks have essentially modified journalistic practice, facing challenges concerning its essential operation and boundaries. The traditional business models have collapsed, young people’s media consumption habits have changed, and more non-professional journalists participate in news production. Social media platforms have an immense effect on journalistic work, especially journalists’ professional and ethical standards. Perhaps traditional public service media are the ones that stand the farthest away from participatory practices and platform logic, characterizing today’s media environment. What are the public media services’ opportunities to fulfil their commitment of authentically and objectively informing citizens, including young people, about public affairs? This study aims to picture the boundary work of journalism currently underway by reviewing the phenomena emerging on the border of journalism and social media. Additionally, the study attempts to answer what a successful social media strategy looks like in public service media by presenting the social media activities of “tagesschau”, the newsmagazine of ARD, a German public-service channel.

Keywords

  • journalism
  • public service media
  • social media
  • digitalization
  • Instagram
  • tagesschau
Open Access

New Digital Cinema: How Platforms Are Changing the Audiovisual Industry

Published Online: 02 Feb 2022
Page range: 22 - 35

Abstract

Abstract

Digitalization has been changing the methods of production, distribution, and use of written and audiovisual products, according to a process of “platforming”. Most audiovisual content is available via streaming platforms, through a lot of devices (PCs, tablets, smartphones, smart TVs, and videogame consoles), which have empowered the process of media convergence. Based on a theoretical framework related to the impact of the platforms on the ongoing process, we intend to analyse how platforms are changing the identity of the audiovisual industry and how they represent themselves online. In order to analyse the ongoing process, we intend to examine some platforms that could be considered as best practices in the audiovisual field: Netflix, MUBI, and Festival Scope. On the one hand, using these platforms as case studies will enable us to highlight some beneficial aspects of the ongoing process of digitalization and platforming: holding many gazes and points of view; catching market niches; building a peer-to-peer network. On the other hand, we intend to emphasize some risks connected to the intermediation of platforms in the audiovisual field in terms of economic, cultural, and social effects.

Keywords

  • platforms
  • audiovisual industry
  • cinema
  • digitalization
Open Access

“You are a Champion and Will Always Be!” – Sports Fans, Influencers, and Media Consumption in 2021

Published Online: 02 Feb 2022
Page range: 36 - 48

Abstract

Abstract

The spread of digital media culture can be seen in action in almost every walk of life. The use of online media results in new solutions even in the most common practices, and the field of sports and related fan cultures are no exceptions to that. From the mid-2010s, the trend of sports events, athletes, and their fans becoming more and more connected to online space can be well observed. This transformation generates significant changes, which can often have far-reaching effects. One such phenomenon is that excellent athletes can appear in the role of online opinion leaders or influencers. In the following study, I present these processes based on the results of a recent study that examined changes in Hungarian fan habits in connection with the 2021 European Football Championship. The second half of the study then focuses on how changes in fan practices contribute to making athletes the most valuable players in the influencer market.

Keywords

  • sports fandom
  • sports content
  • sports influencers
  • patterns of consumption
Open Access

Beyond Netiquette: Digital Citizenship as Participation

Published Online: 02 Feb 2022
Page range: 49 - 59

Abstract

Abstract

Digital citizenship research has been on the agenda of scholars and practitioners since 1999 and has been trending since 2015. A plethora of approaches and definitions have been arising, with two major directions: a theoretical-methodological and a practical-educative. The present critical literature review is aimed at advocating for a more civic approach to the issue of digital citizenship and at presenting arguments in favour of a research agenda focused on the participatory components of digital life. Our desk research operated with both original studies and meta-analyses related to the concept of digital citizenship. While being technically savvy and well-behaved online is a key requirement for today’s netizen, becoming a citizen in virtual spaces requires more. Beyond netiquette, civic participation online is becoming a core competence.

Keywords

  • digital citizenship
  • digital life
  • participation
  • critical literature review
Open Access

Online Identities in Politics. Technological and Content-Based Approach

Published Online: 02 Feb 2022
Page range: 60 - 69

Abstract

Abstract

In this study, we examine a particular form of organizational identity, the issue of political organizational identity. We have chosen a technology and content-based approach and are looking for the answer to how technology influences identity formation, what role social media plays in shaping online political communities, and what characterizes a definable and strong online political identity. The impact of new communication technologies and media platforms has now reached all levels of society. It has influenced many aspects of everyday life, transformed politics, the economy, and culture, and has an impact on institutional identities as well. To identify the forces shaping institutional identity, we examine the role of digitalization, network technologies, and algorithms and the presence of social media and, finally, bring the Occupy Wall Street movement as an example of reshaping online identities.

Keywords

  • online identities
  • social media
  • political communication
  • OWSM
Open Access

Measuring Reactance to Camcorder Symbols Linked to Online News

Published Online: 02 Feb 2022
Page range: 70 - 83

Abstract

Abstract

The aim of the study is to test the validity of a short-scale measuring reactance to a camera symbol associated with online news, indicating the possibility of viewing video footage. The operationalization of reactance means a mixture of anger and negative cognitions preceded by the sense of danger of losing one’s freedom (Reynolds-Tylus, 2019). As the brief reactance scale elaborated by Hall and colleagues (2017) contains these elements, we assumed that it would constitute the appropriate basis for the elaboration of further brief reactance scales. Thus, we elaborated a brief reactance scale adequate for measuring reactance to camcorder symbols linked to online news. Data collection took place among the students of Sapientia University (Romania). For analysing the adequacy of the scale, we used confirmatory factor analysis, reliability analysis, and convergent validity analysis. We also checked to what extent the elaborated measuring tool could predict the avoidance of news linked with camcorder symbols. The results of this analysis show that in the case of people with high reactance to camcorder symbols, the increase of reactance leads to these people choosing less and less news linked with camcorder symbols. All these prove that despite its limitations the scale constitutes an adequate tool for the measuring of reactance to camcorder symbols.

Keywords

  • reactance scale
  • online news
  • camcorder symbols
Open Access

The Social Media Communication of Hungarian County Seats: Facebook, Instagram, and YouTube Presence

Published Online: 02 Feb 2022
Page range: 84 - 103

Abstract

Abstract

The communication toolkit of urban marketing has changed significantly in recent years, with online solutions and social media becoming the focus of attention besides (and, in a way, instead of) classic offline tools. In our study, we explore how this toolkit can be effectively applied to cities and how cities should communicate through different platforms. For this purpose, we have created a kind of social media tutorial regarding Facebook, Instagram, and YouTube. In our own primary research, we used data from the first quarter of 2021 to investigate the presence of Hungarian county seats on the abovementioned three platforms. For this purpose, in addition to the usual social media data, such as page likes, subscribers, number of views, or even the activity rate, we created a much more complex, professional but also – inevitably – somewhat subjective analysis system. It would be also worthwhile for other cities to use this criteria system as a checklist or to adopt good practices from the cities at the top of the list.

Keywords

  • Hungarian county seats
  • social media communication
  • Facebook
  • Instagram
  • YouTube
Open Access

Best Practices of CSR Reporting in Romania

Published Online: 02 Feb 2022
Page range: 104 - 120

Abstract

Abstract

The aim of the study is to examine the content and quality of online CSR reports of the eight large companies with the highest CSR index scores in Romania in 2020. The CSR reports of the eight large companies examined were analysed on the basis of two types of web content: on the one hand, on the basis of CSR content published on the company website and on the other hand on the basis of data published in sustainability or CSR reports uploaded to the website. The research method was thematic content analysis. The analysis criteria of the mentioned content were developed on the basis of the reporting principles of the GRI framework and the ISO 26000 standard. The findings showed that the principles of content and quality of non-financial reporting prevailed in the sustainability reports, while the data published on the websites was more for wider information.

Keywords

  • CSR reporting
  • sustainability reporting
  • EU non-financial reporting
  • Romania
  • best practices
8 Articles
Open Access

Public Service Media in the Age of Social Networks

Published Online: 02 Feb 2022
Page range: 1 - 21

Abstract

Abstract

Digital transformation and the expansion of social networks have essentially modified journalistic practice, facing challenges concerning its essential operation and boundaries. The traditional business models have collapsed, young people’s media consumption habits have changed, and more non-professional journalists participate in news production. Social media platforms have an immense effect on journalistic work, especially journalists’ professional and ethical standards. Perhaps traditional public service media are the ones that stand the farthest away from participatory practices and platform logic, characterizing today’s media environment. What are the public media services’ opportunities to fulfil their commitment of authentically and objectively informing citizens, including young people, about public affairs? This study aims to picture the boundary work of journalism currently underway by reviewing the phenomena emerging on the border of journalism and social media. Additionally, the study attempts to answer what a successful social media strategy looks like in public service media by presenting the social media activities of “tagesschau”, the newsmagazine of ARD, a German public-service channel.

Keywords

  • journalism
  • public service media
  • social media
  • digitalization
  • Instagram
  • tagesschau
Open Access

New Digital Cinema: How Platforms Are Changing the Audiovisual Industry

Published Online: 02 Feb 2022
Page range: 22 - 35

Abstract

Abstract

Digitalization has been changing the methods of production, distribution, and use of written and audiovisual products, according to a process of “platforming”. Most audiovisual content is available via streaming platforms, through a lot of devices (PCs, tablets, smartphones, smart TVs, and videogame consoles), which have empowered the process of media convergence. Based on a theoretical framework related to the impact of the platforms on the ongoing process, we intend to analyse how platforms are changing the identity of the audiovisual industry and how they represent themselves online. In order to analyse the ongoing process, we intend to examine some platforms that could be considered as best practices in the audiovisual field: Netflix, MUBI, and Festival Scope. On the one hand, using these platforms as case studies will enable us to highlight some beneficial aspects of the ongoing process of digitalization and platforming: holding many gazes and points of view; catching market niches; building a peer-to-peer network. On the other hand, we intend to emphasize some risks connected to the intermediation of platforms in the audiovisual field in terms of economic, cultural, and social effects.

Keywords

  • platforms
  • audiovisual industry
  • cinema
  • digitalization
Open Access

“You are a Champion and Will Always Be!” – Sports Fans, Influencers, and Media Consumption in 2021

Published Online: 02 Feb 2022
Page range: 36 - 48

Abstract

Abstract

The spread of digital media culture can be seen in action in almost every walk of life. The use of online media results in new solutions even in the most common practices, and the field of sports and related fan cultures are no exceptions to that. From the mid-2010s, the trend of sports events, athletes, and their fans becoming more and more connected to online space can be well observed. This transformation generates significant changes, which can often have far-reaching effects. One such phenomenon is that excellent athletes can appear in the role of online opinion leaders or influencers. In the following study, I present these processes based on the results of a recent study that examined changes in Hungarian fan habits in connection with the 2021 European Football Championship. The second half of the study then focuses on how changes in fan practices contribute to making athletes the most valuable players in the influencer market.

Keywords

  • sports fandom
  • sports content
  • sports influencers
  • patterns of consumption
Open Access

Beyond Netiquette: Digital Citizenship as Participation

Published Online: 02 Feb 2022
Page range: 49 - 59

Abstract

Abstract

Digital citizenship research has been on the agenda of scholars and practitioners since 1999 and has been trending since 2015. A plethora of approaches and definitions have been arising, with two major directions: a theoretical-methodological and a practical-educative. The present critical literature review is aimed at advocating for a more civic approach to the issue of digital citizenship and at presenting arguments in favour of a research agenda focused on the participatory components of digital life. Our desk research operated with both original studies and meta-analyses related to the concept of digital citizenship. While being technically savvy and well-behaved online is a key requirement for today’s netizen, becoming a citizen in virtual spaces requires more. Beyond netiquette, civic participation online is becoming a core competence.

Keywords

  • digital citizenship
  • digital life
  • participation
  • critical literature review
Open Access

Online Identities in Politics. Technological and Content-Based Approach

Published Online: 02 Feb 2022
Page range: 60 - 69

Abstract

Abstract

In this study, we examine a particular form of organizational identity, the issue of political organizational identity. We have chosen a technology and content-based approach and are looking for the answer to how technology influences identity formation, what role social media plays in shaping online political communities, and what characterizes a definable and strong online political identity. The impact of new communication technologies and media platforms has now reached all levels of society. It has influenced many aspects of everyday life, transformed politics, the economy, and culture, and has an impact on institutional identities as well. To identify the forces shaping institutional identity, we examine the role of digitalization, network technologies, and algorithms and the presence of social media and, finally, bring the Occupy Wall Street movement as an example of reshaping online identities.

Keywords

  • online identities
  • social media
  • political communication
  • OWSM
Open Access

Measuring Reactance to Camcorder Symbols Linked to Online News

Published Online: 02 Feb 2022
Page range: 70 - 83

Abstract

Abstract

The aim of the study is to test the validity of a short-scale measuring reactance to a camera symbol associated with online news, indicating the possibility of viewing video footage. The operationalization of reactance means a mixture of anger and negative cognitions preceded by the sense of danger of losing one’s freedom (Reynolds-Tylus, 2019). As the brief reactance scale elaborated by Hall and colleagues (2017) contains these elements, we assumed that it would constitute the appropriate basis for the elaboration of further brief reactance scales. Thus, we elaborated a brief reactance scale adequate for measuring reactance to camcorder symbols linked to online news. Data collection took place among the students of Sapientia University (Romania). For analysing the adequacy of the scale, we used confirmatory factor analysis, reliability analysis, and convergent validity analysis. We also checked to what extent the elaborated measuring tool could predict the avoidance of news linked with camcorder symbols. The results of this analysis show that in the case of people with high reactance to camcorder symbols, the increase of reactance leads to these people choosing less and less news linked with camcorder symbols. All these prove that despite its limitations the scale constitutes an adequate tool for the measuring of reactance to camcorder symbols.

Keywords

  • reactance scale
  • online news
  • camcorder symbols
Open Access

The Social Media Communication of Hungarian County Seats: Facebook, Instagram, and YouTube Presence

Published Online: 02 Feb 2022
Page range: 84 - 103

Abstract

Abstract

The communication toolkit of urban marketing has changed significantly in recent years, with online solutions and social media becoming the focus of attention besides (and, in a way, instead of) classic offline tools. In our study, we explore how this toolkit can be effectively applied to cities and how cities should communicate through different platforms. For this purpose, we have created a kind of social media tutorial regarding Facebook, Instagram, and YouTube. In our own primary research, we used data from the first quarter of 2021 to investigate the presence of Hungarian county seats on the abovementioned three platforms. For this purpose, in addition to the usual social media data, such as page likes, subscribers, number of views, or even the activity rate, we created a much more complex, professional but also – inevitably – somewhat subjective analysis system. It would be also worthwhile for other cities to use this criteria system as a checklist or to adopt good practices from the cities at the top of the list.

Keywords

  • Hungarian county seats
  • social media communication
  • Facebook
  • Instagram
  • YouTube
Open Access

Best Practices of CSR Reporting in Romania

Published Online: 02 Feb 2022
Page range: 104 - 120

Abstract

Abstract

The aim of the study is to examine the content and quality of online CSR reports of the eight large companies with the highest CSR index scores in Romania in 2020. The CSR reports of the eight large companies examined were analysed on the basis of two types of web content: on the one hand, on the basis of CSR content published on the company website and on the other hand on the basis of data published in sustainability or CSR reports uploaded to the website. The research method was thematic content analysis. The analysis criteria of the mentioned content were developed on the basis of the reporting principles of the GRI framework and the ISO 26000 standard. The findings showed that the principles of content and quality of non-financial reporting prevailed in the sustainability reports, while the data published on the websites was more for wider information.

Keywords

  • CSR reporting
  • sustainability reporting
  • EU non-financial reporting
  • Romania
  • best practices

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