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Research on the Influence Mechanism of Social Media Opinion Leaders on the Purchasing Intentions of Small and Medium-sized Enterprise Consumers

Feb 27, 2025

Research on the Influence Mechanism of Social Media Opinion Leaders on the Purchasing Intentions of Small and Medium-sized Enterprise Consumers's Cover Image

Applied Mathematics and Nonlinear Sciences

Volume 10 (2025): Issue 1 (January 2025)

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Published Online: Feb 27, 2025

Received: Oct 03, 2024

Accepted: Jan 29, 2025

DOI: https://doi.org/10.2478/amns-2025-0090

Keywords
Word-of-mouth effect, Opinion leaders, SME consumers

© 2025 Zhenlin Ning, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.

Ning, Zhenlin

Business School, Shengda College of Economics & Trade Management of ZhengzhouZhengzhou, China

Language:: English

Publication timeframe:: 1 times per year
Journal Subjects:: Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other

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