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Research on the Influence Mechanism of Social Media Opinion Leaders on the Purchasing Intentions of Small and Medium-sized Enterprise Consumers

Zhenlin Ning

Zhenlin Ning

Business School, Shengda College of Economics & Trade Management of ZhengzhouZhengzhou, China
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Ning, Zhenlin
  
Feb 27, 2025
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Published Online: Feb 27, 2025
Received: Oct 03, 2024
Accepted: Jan 29, 2025
DOI: https://doi.org/10.2478/amns-2025-0090
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© 2025 Zhenlin Ning, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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