Research on E-commerce Mode of Rural Common Wealth Realisation Path under the Internet Environment

The rapid development of rural e-commerce provides significant impetus for rural revitalization and the realization of the goal of common wealth. It has emerged as a significant force in promoting rural economic growth, boosting farmers’ income, and achieving the integrated development of urban and rural areas. In this case, this paper studies the e-commerce model of the realization path of common prosperity in rural areas under the Internet environment in order to provide experience for the cultivation of the e-commerce industry in rural areas of China and the realization of the goal of common prosperity in rural areas. Firstly, we design an e-commerce platform for “Internet+” special agricultural products, establish a functional system, and implement the core technology of the e-commerce platform, which relies on cluster analysis and association rule algorithms. The rural areas of the Guangxi Zhuang Autonomous Region are selected as the investigation area, and the “Internet +” special agricultural products e-commerce platform proposed in this paper is used for the trial operation of agricultural product sales to explore the effect of using the platform constructed in this paper on the sales of agricultural products to increase income. To promote the prosperity of rural areas as a whole.