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Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
Open Access
Data-driven innovation and implementation effectiveness of tourism marketing strategies in the digital era
Lili Cui
Lili Cui
School of Business, City University of Zhengzhou
Zhengzhou, China
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Cui, Lili
Oct 09, 2024
Applied Mathematics and Nonlinear Sciences
Volume 9 (2024): Issue 1 (January 2024)
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Published Online:
Oct 09, 2024
Received:
May 27, 2024
Accepted:
Sep 03, 2024
DOI:
https://doi.org/10.2478/amns-2024-2871
Keywords
Data-driven
,
Data mining
,
K-means clustering
,
Similarity calculation
,
Tourism marketing
© 2024 Lili Cui, published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
