Data-driven innovation and implementation effectiveness of tourism marketing strategies in the digital era

Publié en ligne: 09 oct. 2024

Reçu: 27 mai 2024

Accepté: 03 sept. 2024

DOI: https://doi.org/10.2478/amns-2024-2871

Mots clés

Data-driven, Data mining, K-means clustering, Similarity calculation, Tourism marketing

© 2024 Lili Cui, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.