The Impact of Artificial Intelligence and Consumer Behavior Interaction on Corporate Brand Management and Marketing Strategies

Published Online: Jul 02, 2024

Received: Feb 23, 2024

Accepted: May 22, 2024

DOI: https://doi.org/10.2478/amns-2024-1531

Keywords

Multiple linear regression, Gray system theory, Questionnaire survey, Reliability and validity test, Regression analysis

© 2024 Lei Luo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.