The Impact of Artificial Intelligence and Consumer Behavior Interaction on Corporate Brand Management and Marketing Strategies

Pubblicato online: 02 lug 2024

Ricevuto: 23 feb 2024

Accettato: 22 mag 2024

DOI: https://doi.org/10.2478/amns-2024-1531

Parole chiave

Multiple linear regression, Gray system theory, Questionnaire survey, Reliability and validity test, Regression analysis

© 2024 Lei Luo, published by Sciendo

This work is licensed under the Creative Commons Attribution 4.0 International License.