1. bookVolume 27 (2022): Issue 1 (March 2022)
Journal Details
License
Format
Journal
eISSN
2729-7640
First Published
15 Nov 1996
Publication timeframe
4 times per year
Languages
English
access type Open Access

Pop-up architecture as a tool for popularizing theatre: Prototype No. 1

Published Online: 29 Mar 2022
Volume & Issue: Volume 27 (2022) - Issue 1 (March 2022)
Page range: 40 - 42
Received: 26 Jan 2022
Accepted: 11 Mar 2022
Journal Details
License
Format
Journal
eISSN
2729-7640
First Published
15 Nov 1996
Publication timeframe
4 times per year
Languages
English
Abstract

This article builds on previous research dealing with temporary theatres in the context of Europe and Slovakia, discusses the topic of pop-up pavilions in terms of architecture, their use in marketing and as a potential tool for reviving the theatre scene. Just as temporary architecture can activate neglected areas in the city and bring stimuli for a permanent change, we believe that it can be equally stimulating in the area of theatre. The Shed by Haworth Tompkins is one of the examples to demonstrate a possible positive contribution of such designs to a permanent theatre and its surroundings. Based on the analysis of similar examples and statistical data on the attendance of theatre performances, we decided to design and implement a prototype of a minimal theatre scene, which also provides wide variability and can be used beyond the time dedicated to theatre activities. In the design phase, we examine the limits of variability and explore the basics of kinetic architecture. In the second phase after the object is assembled and implemented, the subject of research will be its impact on the environment, the extent of user interaction with the object and the overall functionality of the object. The ambitions of our project do not reach as high as presented in The Shed. The aim was to test the possibilities and viability of a much smaller object, to document the cultural, educational, and even economic benefits, in domestic conditions of Slovakia. Thanks to The Program for the Support of Young Researchers of the Slovak University of Technology and The PUN (Universal Design Support) Project No. 321041APA3 financed by the European Social Fund, the object is currently in production, and later will be moved to the faculty premises, surface-threated and then assembled for the very first time. The prototype should be fully available by the end of the year 2022.

Keywords

Cambridge Dictionary (2021) “definition of pop-up”, [online] Available at: https://dictionary.cambridge.org/dictionary/english/pop-up [Accessed: 17 December 2021] Search in Google Scholar

Glover, M. (2021) “Word of Mouth Marketing in 2021: How to Create a Strategy for Social Media Buzz & Skyrocket Referral Sales”, BIGCOMMERCE [online]. Available at: https://www.bigcommerce.com/blog/word-of-mouth-marketing/#womm-executive-summary [Accessed: 20 December 2021] Search in Google Scholar

HaworthTompkins (2013) “The Shed, 2013: a temporary wooden theatre in the city centre” [online]. Available at: https://www.haworthtompkins.com/work/the-shed [Accessed: 20 December 2021] Search in Google Scholar

Healy, P. (2013) “A playhouse Red, Small and Scrappy”, New York Times [online]. Available at: https://www.nytimes.com/2013/08/25/theater/the-shed-in-london-transcends-the-national-theaters-shadow.html [Accessed: 20 December 2021] Search in Google Scholar

Kronenunberg, R. (2014) “Architecture in Motion: The History and Development of Portable Building”, London: Routledge, Great Britain, ISBN 9780415676380 Search in Google Scholar

Lima, E. (2017) “ARCHITECTURE-EVENT, INSTALLATION, OR TEMPORARY THEATRE? A study of the Shed in London”, [online]. Available at: https://www.researchgate.net/publication/337081772_ARCHITECTURE-EVENT_INSTALLATION_OR_TEMPORARY_THEATRE_A_study_of_the_Shed_in_London [Accessed: 20 December 2021] Search in Google Scholar

Merriam-Webster Dictionary (2021) “definition of pop-up”, [online] Available at: https://www.merriam-webster.com/dictionary/pop-up [Accessed: 17 December 2021] Search in Google Scholar

Národné osvetové centrum (2003) “Vzťah slovenskej populácie k divadlu”, (Relationship of Slovak population and theatre) [online] (in Slovak). Available at: https://www.nocka.sk/vztah-slovenskejpopulacie-k-divadlu/ [Accessed: 20 December 2021] Search in Google Scholar

Národné osvetové centrum (2020) “Správa o štátnom štatistickom zisťovaní v oblasti kultúry 2019”, (Report on the State Statistical Survey in the Field of Culture 2019) [online], pp. 44-48 (in Slovak). Available at: https://www.nocka.sk/wp-content/uploads/2019/12/sprava-o-SSZ-2019-def.pdf [Accessed: 20 December 2021] Search in Google Scholar

Nielsen (2012) “Consumer Trust in Online, Social and Mobile Advertising Grows”, Nielsen [online]. Available at: https://www.nielsen.com/us/en/insights/article/2012/consumer-trust-in-online-social-and-mobile-advertising-grows/ [Accessed: 20 December 2021] Search in Google Scholar

Zuk, W., Roger H.C. (1970) “Kinetic Architecture”, New York: Van Nostrand Reinhold Press, USA, ISBN 978-0442156725 Search in Google Scholar

Recommended articles from Trend MD

Plan your remote conference with Sciendo