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An In-Depth Analysis of Generation Z Selected Motives for Active Tiktok Usage

Sebastian Zips

Sebastian Zips

Hochschule Zittau-Görlitz, Faculty of Business, Department of MarketingZittau, Germany
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Zips, Sebastian
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Julie Holendová

Julie Holendová

Technical University of Liberec, Faculty of Economics, Department of MarketingLiberec 1, Czech Republic
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Holendová, Julie
  
Mar 15, 2024
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Published Online: Mar 15, 2024
Page range: 112 - 124
DOI: https://doi.org/10.2478/acc-2023-0009
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© 2023 Sebastian Zips et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Zips, Sebastian
Hochschule Zittau-Görlitz, Faculty of Business, Department of MarketingZittau, Germany
Holendová, Julie
Technical University of Liberec, Faculty of Economics, Department of MarketingLiberec 1, Czech Republic
Language:
English
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Business and Economics, Business Management, Business Management, other, Engineering, Mechanical Engineering, Materials Engineering, Linguistics and Semiotics, Applied Linguistics, Applied Linguistics, other, Social Sciences, Education, Education, other
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