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ACC JOURNAL
Volume 29 (2023): Issue 2 (June 2023)
Open Access
An In-Depth Analysis of Generation Z Selected Motives for Active Tiktok Usage
Sebastian Zips
Sebastian Zips
Hochschule Zittau-Görlitz, Faculty of Business, Department of Marketing
Zittau, Germany
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Zips, Sebastian
and
Julie Holendová
Julie Holendová
Technical University of Liberec, Faculty of Economics, Department of Marketing
Liberec 1, Czech Republic
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Holendová, Julie
Mar 15, 2024
ACC JOURNAL
Volume 29 (2023): Issue 2 (June 2023)
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Published Online:
Mar 15, 2024
Page range:
112 - 124
DOI:
https://doi.org/10.2478/acc-2023-0009
Keywords
TikTok
,
Social media
,
User motives
,
Active usage
,
Creativity
,
Trying out new things
,
Influencer role
© 2023 Sebastian Zips et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
