Open Access

Socio-Economic Profiling of Fair Trade Product Consumers: A Case Study of Poland

Anshu Rani

Anshu Rani

Poznań University of Life SciencesPoland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Rani, Anshu
, 
Olga Grabowska-Chenczke

Olga Grabowska-Chenczke

Poznań University of Life SciencesPoland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Grabowska-Chenczke, Olga
 and 
Ewa Kiryluk-Dryjska

Ewa Kiryluk-Dryjska

Poznań University of Life SciencesPoland
Orcid profile
Search for this author on
Sciendo|Google Scholar
Kiryluk-Dryjska, Ewa
  
Mar 29, 2025
Socio-Economic Profiling of Fair Trade Product Consumers: A Case Study of Poland's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Mar 29, 2025
Page range: 100 - 109
Accepted: Mar 12, 2025
DOI: https://doi.org/10.17306/j.jard.2025.00009r1
Keywords
© 2024 Anshu Rani et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1.

Awareness of Fair Trade products among consumers in Poland (%)Source: own elaboration.
Awareness of Fair Trade products among consumers in Poland (%)Source: own elaboration.

Fig. 2.

Sources of knowledge about Fair Trade products among Fair Trade consumers in Poland (%, multiple responses allowed)Source: own elaboration.
Sources of knowledge about Fair Trade products among Fair Trade consumers in Poland (%, multiple responses allowed)Source: own elaboration.

Fig. 3.

Age of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Age of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 4.

a. Gender of non-FTP consumers in Poland (%)Fig. 4 b. Gender of FTP consumers in Poland (%)Source: own elaboration.
a. Gender of non-FTP consumers in Poland (%)Fig. 4 b. Gender of FTP consumers in Poland (%)Source: own elaboration.

Fig. 5.

Education of FTP consumers and non-FTP consumers in Poland (%)Source: own elaboration.
Education of FTP consumers and non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 6.

Monthly net income per person of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Monthly net income per person of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 7.

Place of residence of FTP consumers vs. non-FTP consumers in Poland (%)Source: Own elaboration.
Place of residence of FTP consumers vs. non-FTP consumers in Poland (%)Source: Own elaboration.

Fig. 8.

Occupation of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Occupation of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 9.

Political views of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Political views of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 10.

Volunteering among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Volunteering among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 11.

Environmental concern among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Environmental concern among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 12.

Attention to details of product attributes among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Attention to details of product attributes among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Correlation between satisfaction derived from Fair Trade products and attention to product details

Attention-composition Attention-origin Attention-brand Attention-information Attention-certificate
.228** .191** .248** .198** .241**
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Political Economics, Political Economics, other, Business Management, Business Management, other, Life Sciences, Life Sciences, other, Social Sciences, Political Science, Political Science, other
Journal RSS Feed