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Socio-Economic Profiling of Fair Trade Product Consumers: A Case Study of Poland

Anshu Rani

Anshu Rani

Poznań University of Life SciencesPoland
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Rani, Anshu
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Olga Grabowska-Chenczke

Olga Grabowska-Chenczke

Poznań University of Life SciencesPoland
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Grabowska-Chenczke, Olga
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Ewa Kiryluk-Dryjska

Ewa Kiryluk-Dryjska

Poznań University of Life SciencesPoland
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Kiryluk-Dryjska, Ewa
  
29 mar 2025
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Pubblicato online: 29 mar 2025
Pagine: 100 - 109
Accettato: 12 mar 2025
DOI: https://doi.org/10.17306/j.jard.2025.00009r1
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© 2024 Anshu Rani et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.

Fig. 1.

Awareness of Fair Trade products among consumers in Poland (%)Source: own elaboration.
Awareness of Fair Trade products among consumers in Poland (%)Source: own elaboration.

Fig. 2.

Sources of knowledge about Fair Trade products among Fair Trade consumers in Poland (%, multiple responses allowed)Source: own elaboration.
Sources of knowledge about Fair Trade products among Fair Trade consumers in Poland (%, multiple responses allowed)Source: own elaboration.

Fig. 3.

Age of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Age of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 4.

a. Gender of non-FTP consumers in Poland (%)Fig. 4 b. Gender of FTP consumers in Poland (%)Source: own elaboration.
a. Gender of non-FTP consumers in Poland (%)Fig. 4 b. Gender of FTP consumers in Poland (%)Source: own elaboration.

Fig. 5.

Education of FTP consumers and non-FTP consumers in Poland (%)Source: own elaboration.
Education of FTP consumers and non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 6.

Monthly net income per person of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Monthly net income per person of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 7.

Place of residence of FTP consumers vs. non-FTP consumers in Poland (%)Source: Own elaboration.
Place of residence of FTP consumers vs. non-FTP consumers in Poland (%)Source: Own elaboration.

Fig. 8.

Occupation of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Occupation of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 9.

Political views of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Political views of FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 10.

Volunteering among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Volunteering among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 11.

Environmental concern among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Environmental concern among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Fig. 12.

Attention to details of product attributes among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.
Attention to details of product attributes among FTP consumers vs. non-FTP consumers in Poland (%)Source: own elaboration.

Correlation between satisfaction derived from Fair Trade products and attention to product details

Attention-composition Attention-origin Attention-brand Attention-information Attention-certificate
.228** .191** .248** .198** .241**
Lingua:
Inglese
Frequenza di pubblicazione:
4 volte all'anno
Argomenti della rivista:
Economia e business, Economia politica, Economia politica, altro, Business management, Business Management, altro, Scienze biologiche, Scienze della vita, altro, Scienze sociali, Politologia, Politologia, altro
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